Blogging can be a very effective way for businesses to achieve their desired outcomes, whether you’re a bear who organizes bespoke forest picnics, a beaver who offers tree removal services, a deer who polishes antlers, or a chipmunk who sells nuts. Let’s explore some of the benefits that blogging can bring to you…

More Traffic

Regularly creating fresh blog posts is known to bring traffic to websites, possibly long after the post is published if the content is evergreen (such as ‘The Best Way to Remove an Evergreen Trees’)

More Engagement

Blog posts can be fun, they can be educational, and they can even be inspirational. Whether you’re posting well thought out words, engaging images, or various videos, a blog can be a place that others are excited to visit. In short, good posts keeps your audience engaged, and gives them a reason to come back for more.

Show Your Expertise

Continuing from the last point, blogs can be a great way to position yourself as an authority in your field. When other animals see how knowledgeable you are about nuts, where do you think they will go for all of their nut needs? Probably not to the squirrel down the road who doesn’t know a walnut from a lug nut.

Convert Clients

Once you become a personable and trusted source of information in your field, it becomes much more likely that the traffic to your site will turn into clients. Others I’ll know exactly who to go to for all of their antler polishing needs.

Create Social Media Content

If your company is on social media (which it should be), blogs can provide you with valuable to content to share to these other platforms. Let’s say that you have written a 500 word blog post titled '10 Health Benefits of Going on Picnics'; you can likely repurpose this post into a series of bit-sized social media content, such as ‘Did you know that going on a picnic with your friends just twice a month can reduce stress levels by 30%?’, or ‘Picnics are great source of vitamin D, and vitamin fun!’.

Share News

Blogs also give you a platform to share news and updates about your business. Is there a new kind of nut on the market? Have you started offering hoof polishing as well? Are there any new tree removal restrictions that your potential clients should know about? What are the latest innovations in picnic baskets? You can use your blogs to keep your audience up to date.

Now that you’ve seen some of the benefits of blogging, let’s have a quick look at some general guidelines of what goes into a good blog post (we’ll more in-depth with these in another post):

Create a headline that is clear and interesting

Make sure that your introduction is engaging

Use sub-headings to break up the text and highlight key sections
Include compelling graphics
End with a ‘call to action’

There you have it! If you want to be the perfect picnic planner, a notable nut-seller, an awesome antler polisher, or a terrific tree remover, blogging is a wonderful way to make your business grow!