General Guidelines
Throughout my research, there are a few general principles for artist websites that came up again and again:
It should be clear and concise
Visitors should immediately have an idea who you are and what your art looks like
It should be easy to navigate
Art is subjective, its creation is often messy, and an artist’s mind is often in strange places, but having a central understanding of what you do and why it’s worth seeing is a great start at communicating your work to an audience in a clear and effective way. That doesn’t have to mean that you peel the mystery off of your art, you just need to present the gist of it in a cohesive way.
Menu Options
As mentioned, an artist’s website should be easy to navigate, which means the menu options should be minimal and intuitive. There are a few must-have pages:
Home page - this is the face of your website. Most likely it’s the first page that people will see, and it’s the place that they will form their first impression of you and your work, or at least be intrigued enough to dig a bit deeper. Like the rest of your website, it should be clean, and to the point, containing a title, an image, and your website's menu.
Work/Portfolio - this is where you get to show off your best work. It may be tempting to showcase everything you’ve ever done, especially if you’re just starting out, but this is an opportunity to curate your art and show off your best self. Generally your work should be organized into series of related themes. In any gallery, a good number of pieces to shoot for is 10-30. A brief description of each series will give context to your audience. For myself I have a separate page for photography, illustrations, and book, each divided into smaller, unified galleries.